Sec. 77.7. Advertising

(a) The licensed private service bureau may display on the outside or inside of the place of business a sign or signs describing the services offered as a licensed private service bureau. If a fee for any services is publicly announced or displayed by a sign, placard or otherwise, the private service bureau must maintain the fee so advertised as the fee for service.

(b) A licensed private service bureau must not publish, advertise, display or intimate that registration plates and chauffeur or operator licenses are guaranteed or assured. The display of signs such as “licenses and plates secured here” is forbidden. The words “licenses and plates secured” may be used.

(c) The letters and numerals of any sign, or combination of two or more signs used as part of the same message and relating to private service bureaus activities shall be of uniform size. This applies to those signs which are newly displayed, installed or erected on and after May 1, 1938, or replace existing signs on and after that date.

(d) Licensed private service bureaus may place in or on a window a sign reading, “This service bureau licensed by the State of New York”. This sign shall not be more than 144 square inches in size.

(e) Suitable banners or signs may be displayed but the use of the word “State”, except as permitted in the preceding subdivision is not allowed.

(f) Disclaimer.

In any case where a private service bureau maintains a website that offers services or transactions that an applicant could obtain or conduct directly via the department's own website, the private service bureau must include the following language by means of a statement on its website on any pages that refer to licensing, registration or title transactions performed by the New York State Department of Motor Vehicles in a noticeably distinct manner and in bold type of a size equal to at least 24 point type:

NOTICE

THIS TRANSACTION OR SERVICE IS ALSO AVAILABLE, AT NO ADDITIONAL CHARGE, DIRECTLY FROM THE OFFICIAL DEPARTMENT OF MOTOR VEHICLES WEBSITE AT WWW.DMV.NY.GOV.