Sec. 150.10. Criteria for determining signs erected for the purpose of their message being read

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The Department of Transportation shall use the following criteria to determine whether a sign has been erected with the purpose of its message being read from the main-traveled way:
(a) traffic counts, sign angle and size, message content, physical obstructions, and similar factors;
(b) distance from the controlled highway in relation to the size of the sign;
(c) exposure time (viewing time from main-traveled way in relation to the normal highway speed of traffic); and
(d) sales value of the sign attributable to advertising circulation on the controlled highway under the criteria of an independent circulation audit agency where such is available.

                    
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