Sec. 200.18. Advertising and marketing

(a) Each licensee engaged in virtual currency business activity shall not advertise its products, services, or activities in New York or to New York Residents without including the name of the licensee and the legend that such licensee is “licensed to engage in virtual currency business activity by the New York State Department of Financial Services.”

(b) Each licensee shall maintain, for examination by the superintendent, all advertising and marketing materials for a period of at least seven years from the date of their creation, including but not limited to print media, internet media (including websites), radio and television advertising, road show materials, presentations, and brochures. Each licensee shall maintain hard copy, website captures of material changes to internet advertising and marketing, and audio and video scripts of its advertising and marketing materials, as applicable.

(c) In all advertising and marketing materials, each licensee shall comply with all disclosure requirements under Federal and State laws, rules, and regulations.

(d) In all advertising and marketing materials, each licensee and any person or entity acting on its behalf, shall not, directly or by implication, make any false, misleading, or deceptive representations or omissions.